It sounds obvious. Simple. Start with a great idea.
When you start with a great idea, you already won half the battle.
The other half is to find the right market. For that you need to tell the story. Your story. To the people who matter. Do not make it bigger than it is, do not make it smaller than it is. The story. As it is.
My idea: better to whisper your story to the right people, instead of shouting it to everyone.
The marketing part: what is your great idea? Who are your audience? What is your story? Via which channels are you going to talk (whisper) to them?
When you start with a great idea, you already won half the battle.
The other half is to find the right market. For that you need to tell the story. Your story. To the people who matter. Do not make it bigger than it is, do not make it smaller than it is. The story. As it is.
My idea: better to whisper your story to the right people, instead of shouting it to everyone.
The marketing part: what is your great idea? Who are your audience? What is your story? Via which channels are you going to talk (whisper) to them?
