What is your company's purpose?

The purpose of a company needs to be outward looking. The day's of an inward purpose are over. More profit, more market share etc. does not work.

What do the customers really desire? What do they really need? What does this world really need?

And, the companies and businesspeople who are the most successful in this, are the ones who have clear and good core values themselves. And large ambitions. 

Try to ask yourself this question: " Who must we fearlessly become?"