Saturday, March 2, 2013

Sustainability: something for hippies.

Still I meet them. People who think that sustainability and social business is something for hippies. People with high positions in companies.

With a serious and a little pityingly face they try to express that you are like an alien according to them. Because it is for them a little ridiculous that sustainability and social business and behaviour are main drivers in your life. And in your organisation. Because that is not what business, success and career is about according to them.

Strange. Because life is about social. And about sustaining. Keeping yourself and your surrounding in the best possible shape.

Actually: like hippies. Hippies posses a core belief revolving around the values of peace and love as being essential in an increasingly globalized society.

Which values and believes will bring us, and the planet we live on, much further and in a better shape and form, than the pityingly faced conservatives.